3o7am was born out of a personal need for apparel that resonated with my unique style and love for my organization. I struggled to find clothes that fit both formal occasions like conferences and school affairs, as well as casual outings. This gap in the market led to the creation of 3o7am, an apparel brand that bridges the gap between professional and everyday wear while proudly showcasing Greek affiliation.

The name "3o7am" holds a special significance as it represents the room number I stayed in during my freshman year of college—Room 307D, symbolizing new beginnings, late-night creativity, and the transformative journey of college life. With “am” standing for Apparel & Merchandise, our mission at 3o7am is to bring uniqueness and style to the world of Greek paraphernalia. We create apparel for members of the Divine 9 who want to stand out while still showcasing their love for their organization. We offer a range of products, including handcrafted sunglasses and vintage-style t-shirts, designed to provide a unique twist on traditional Greek paraphernalia.

Our primary target audience is highly fashionable members of the Divine 9, both male and female, who seek apparel that goes beyond the standard t-shirt. At 3o7am, our core values are quality, uniqueness, and style, ensuring our customers always feel special and confident. We also offer a rewards program for customers who refer a friend, enhancing their experience with our brand.